If you market your dental business proficiently, you’ve probably heard of content marketing — or maybe you haven’t, and in that case I’ll break it down for you!
Content Marketing is “a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience—with the objective of driving profitable customer action,” according to the Content Marketing Institute.
It’s All about the Social Media Network!
Effective content marketing can be a great tool to use across all social media platforms, and not just your business’ website.
Online marketing of your dental practice creates a successful path for you to meet and guide others, by way of your content, to your website. According to a study conducted by the Pew Research Center, 89 percent of US adults use the internet, and approximately 70 percent of internet surfers have and use some form of social media.
That’s a lot of people using the internet, and a giant potential audience! So how do you bring them to your business’ page? Well, first (if you haven’t already) you’ll need to sign up for one (or more) social media accounts, such as Facebook or Twitter.
Then, you can follow this basic guide to help make your content campaign successful.
Creating, Distributing, Satisfying
Content marketing is more than just creating content. It’s about the effectiveness your content has when it reaches your potential audience, or in this case, your patients.
Don’t be afraid to mix it up and keep it interesting, either. Cultivate your dental practice’s social media with knowledgeable yet entertaining marketing content. It will be a positive boost to your online presence!